It was always my dream to create actual physical products that brighten and enrich people's lives. So inspired by my work with startup founders I used Alpaca's exit in 2021 to start my very own business.
I started by creating my own art which introduces a new clean interepretation of Kawaii which you can read more about in this interview with Sketch. This helped me grow an initial audience on my Instagram.
In this series I re-created famous works of arts as cats. I did extensive research on each and every artwork and its creator in order to be able to capture their style and message.
Once I knew people were interested in what I created I started my own Etsy and later Shopify shop where I sell unique motifs on pins, stickers, apparallel and much more!
A selection of the products I sell on Shopify.